EXPERIENCE
ChangeAgent 23 has worked on initiatives for a myriad of brands from B2C to B2B and everything in between. Each had specific scope and marketing strategy but all had the same goal -- to engage the audience through relevant storytelling, and ultimately activate people to participate in the brand journey to become customers.
In collaboration with partners, CA23 has developed digital strategy based upon business objectives, interpretation of audience data and trends, insights, and KPIs. As an agent of process and project management, CA23 works within an MVP model or rocket-like roadmap.
Let's talk about the right approach for your marketing needs.
Verticals
CPG | FS/Fintech | Fashion/Apparel | Hospitality/Travel | Lifestyle | Manufacturing | Nonprofit | Real Estate | Retail/eCommerce | Spirits | Telecom | Technology
Case Studies
B2B Content
HSBC and MSC Industrial. Content strategy and thought leadership content
including long form articles, website,
social media, email, infographics and
videos (talking heads live shoots & repurpose existing footage.)
MSC increased site traffic by >25%.
Woolworths SA
"Creative People" Campaign. Retail brand strategy incorporated freedom of
expression post-apartheid South Africa. Multichannel integrated approach.
Clothing sales increased by 20%, market share increased by 5%, foods market share increased from 6% to 8%.
Verizon
Personalization strategy for UX to add relevancy & increase acquisitions.
Experiential campaigns to provoke customer activity & retain customers. FIOS TV conversions increased by 80%, MyVerizon unique logins increased by 121%.
CPG Company
Developed proprietary apps (SaaS) for content customization and automation as
part of an innovative packaging program. Global usage across all brand categories. KPI at $35 Million+ in savings.
Jameson Whisky
Innovative, multichannel campaign. Creative executed in unusual ways as part of the brand persona. Brand Saliency increased 77% to 81%, consideration from 36% to
43%, outstanding sales growth at 24%.
Interactive OOH “If Walls Could Talk” awards: Cannes Lion (Shortlist), Ad Club 88th Annual (Merit), OBIE (Finalist).
PhotoPoint
“Million Dollar Moment” Photo
Contest for online photo sharing startup. Multichannel awareness & acquisition campaign. Acquired & retained >500,000 members by contest end. Membership grew to 1.3MM by EOY.